At SFA we are tireless pursuers of that one, powerful, compelling marketing IDEA. The breakthrough concept that sets our client apart and resonates with the target audience. This is what drives us. But how do we get to the Big IDEA? The journey that takes us there is of the utmost importance. That journey is our IDEA process.

A process that begins with Investigation. We look everywhere. We talk to your people, your customers, your prospects. Investigation leads to Development, where we craft strategies and programs, creative direction and media plans. Development leads to the Execution of exceptional creative, brilliantly designed to build your brand. Execution leads to Analysis, where evaluative measurement criteria and sophisticated media assessment are implemented to determine if we've hit the mark. This flexible four-step formula insures that SFA can deliver the Big IDEA not just once, but time and time again.